Post release 2021

Legalization of Bookmaking in Uzbekistan and Ways to Promote Offers in the Gambling Vertical: Results of Uzbekistan iGaming Affiliate Conference 2021

On November 9, Tashkent hosted country’s first Uzbekistan iGaming Affiliate Conference dedicated to the monetization of traffic in the gambling niche. The event was filled with relevant presentations and cool networking formats.

The speakers included representatives of betting companies and affiliate programs, top arbitrage pros and marketers. The event was moderated by Roman Chesanovskyi, founder of Traffic.one digital agency.

And inorder visitors and participants could capture in memory their attendance of the conference, 1xBet and Parimatch companies presented the coolest photo zones at the event.

Speakers' presentations

COO Growing Regions CIS at Parimatch Kateryna Tsymbaliuk was the first to speak at Uzbekistan iGaming Affiliate Conference 2021. She talked about the preferences of players and the most popular sports in Uzbekistan.

Head of Marketing and PR at Royal Hotel & Casino Batumi Lavrentiy Gubin presented a report in an online format. He addressed the topic of “Marketing as a gambling activity”. The speaker shared his opinion on what a successful marketing campaign should look like and explained what are the chance factor and the random effect.

Stepan Pashko, Commercial Director at 1xBet.kz spoke about legal betting as a driver of sports development in the country. He considered how sports will develop with the legalization of the industry in Uzbekistan and mentioned the benefits of 1xBet Partners affiliate program.

The topic of how a business from the CIS can enter the international level in the affiliate industry was revealed by Roman Seet –the founder of a large arbitration media Affpeople. He shared advice on how companies can launch on new markets and become stronger in already developed regions using effective content, marketing and PR.

In the report of the owner of Altairlabs.pro Maksym Sheyko, the expert talked about new working schemes for making money in esports. He explained why the classic bookmaker companies have insufficient esports traffic and analyzed the features of loot boxes. He also shared his advice on how to properly conduct analytics in the esports field.

Roman Chesanovskyi, founder of Traffic.one spoke about launching a funnel in messengers with a 150%+ ROI. The speaker clarified how to distinguish profitable offers, shared the details of launching advertising and warming up the target audience, listed the mistakes that lead to fail.

Inna Babich, the founder of Gagarin Partners explained the difference between conversion in casinos, poker and betting, shared the competitive advantages of a multi-product cash desk and spoke on which landing pages and creatives work for different target audiences. She also shared her opinion on why poker does not work on RevShare.

Editor-in-Chief at Legalbet Sergey Shvedov made a presentation on the topic “Business section of the website. How can it help to earn more”. He talked about how to properly create business content on partner websites and why it is important for brand promotion.

Chief Executive Officer at Alfaleads Roman Manuylov spoke about marketing problems in the CPA sphere. The speaker explained how to calculate ROI correctly, which advertising sources to use, how to process leads and collaborate with affiliates.

Ruslan Suleymanov, CEO and co-owner of Tennisi.bet answered the question why legalization of bookmaking in Uzbekistan is a good thing. In addition, he shared the experience of bookmaker's operation on the Central Asian markets.

Networking activities

The event has become an excellent platform for establishing business contacts with the coolest experts in the affiliate and gambling sphere. To create a relaxed atmosphere, the organizers have prepared different networking formats: speed dating and playing cards meetings.

The guests had a chance for short conversations at the bar tables within one hour. Anyone could join the conversation at any table. Speed ​​dating participants talked, discussed business ideas, exchanged business cards.

During the meetings with playing cards, visitors had to find a guest with a card of the same value. Thanks to the interactive networking format, everyone could connect with the right people in a comfortable environment and establish useful relationships.

The closed party

After the end of the official part of the event, a closed afterparty welcomed VIP ticket owners, speakers and sponsors.

Guests were greeted with snacks, drinks and a rich entertainment program: drumers show, go-go dances and a performance of the national ballet.

The party was sponsored by 1xBet betting company.

Sponsors

Special thanks to our sponsors! Without your support, the event would have been less interesting and useful.

• General Sponsor of the conference and afterparty – 1xBet betting company, which has been operating on the market in Kazakhstan since 2016. In the past five years, it has been taking top positions in the bookmaker business. The operator constantly invests in the development of its product in order to meet the growing requirements of its customers.
• Global Sponsor – Parimatch, a company with a history of more than 20 years. Today, it is represented on the markets of Ukraine, Russia, Cyprus, Belarus, Kazakhstan, Tajikistan, Tanzania and Great Britain. The brand is trusted by hundreds of thousands of customers around the world.
• Platinum Sponsor – VBET, a global gambling and betting operator offering sports and esports betting, online casino, live casino, poker and other online games.
• Gold Sponsor – Leon betting company. The bookmaker offers players high odds and a wide line of bets on various sports. It guarantees reliable gaming and high quality service.
• Exclusive Sponsor – 1win Partners, the official direct advertiser of 1win betting company. 1win Partners affiliate program has been operating since 2017, offering profitable monetization of gambling and betting traffic.
• Exclusive Sponsor – Alfaleads international affiliate program. For more than five years, Alfaleads has been helping affiliates to monetize their traffic and provide comprehensive brand promotion services to advertisers. The company specializes in verticals such as online gambling, sports, dating and games.

The team of organizers would like to thank sponsors, speakers, information partners and guests for their interest in the event! We are waiting for you at our next gambling events. See you soon!