On November 9, Tashkent hosted the first Uzbekistan iGaming Affiliate Conference, which united the best representatives of gambling and affiliate industry. 1xBet betting company has become a General Sponsor of the event and the closed party.

In an exclusive interview with the event team, Stepan Pashko, Commercial Director at 1xbet.kz spoke about the advantages of the betting platform and the brand's affiliate program – 1xBet Partners. He also explained why the market in Uzbekistan is promising for conducting betting business.

The interviewer: Uzbekistan iGaming Affiliate Conference (UiAC).

The respondent: Stepan Pashko (S.P.)

UiAC: What are the main features and benefits of 1xBet online platform?

S.P.: Definitely this involved:

• High-quality scope of events. The line is full of both popular disciplines like football, basketball, hockey, tennis, and competitions that are usually rarely represented by competitors. Among them are darts, horse racing, etc. As a result, everyone can start making predictions and bets on the games of interest.
• Detailed options for live events. 1xBet offers a wide range of games taking place in real time. For the searching convenience, they are highlighted in a separate section.
• High odds for the outcome of sporting events. It is really profitable to bet with us!

UiAC: Which countries offer the betting services from the company? Are there any plans to enter new markets?

S.P.: 1xBet brand is truly global, as it operates in more than 100 countries in Europe, Africa and Asia. But there is no limit to geographic perfection and we will undoubtedly discover new countries and markets.

UiAC: 1xBet has its own affiliate program. On what conditions does it work with the affiliates?

S.P.: The affiliate receives a fixed percentage of 1xBet income from each brought player during his lifetime.

By attracting a player once, you get constant passive income for a long period of time. The more players you attract, the higher and more stable earnings you get.

The size of the commission and the frequency of payment are discussed individually with the affiliate relations manager.

UiAC: What tools are provided for webmasters and affiliates to promote the offers?

S.P.: Affiliates who promote 1xBet offer have access to:

• Highly converting, most relevant creatives, marketing materials.
• Simple, convenient and at the same time functional interface of the affiliate program.
• All kinds of solutions for website integration.
• Comprehensive technical support.
• Statistics and analytics.

UiAC: What marketing approaches are most effective for attracting customers to a betting platform?

S.P.: If the platform means a betting company, a final product, then it is a very individual and not always predictable story. There is a huge variety of both working and non-working tools. But, due to the fact that the market is very dynamic and individual, one or another tool quickly loses its relevance or, on the contrary, acquires it. Therefore, nowadays, the main thing is flexibility and speed of reaction to changes.

UiAC: In your opinion, how promising is the market in Uzbekistan for the betting business?

S.P.: In my opinion, the market here is becoming more and more promising every day for running a legal betting business. Both in terms of the regulatory framework and economic development, and in terms of the potential for further development of sports in the country.

Taking into account the long traditions of local sports franchises and how the population loves sports, we can already say that a legal betting product will be interesting to a local client.

UiAC: Why should affiliates choose an offer from 1xBet?

S.P.: 1xBet Partners affiliate program provides the affiliates with many advantages, including:

• high RS percentage (affiliate commission);
• automatic weekly payments;
• withdrawal of income using many different payment systems;
• high conversion of registrations into deposits within the product;
• real-time statistics in your personal account;
• an individual approach to each affiliate and marketing support.